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Marketing Advice from Lucy, Ralph, and George

The Web’s evolution as a medium of communications reminds me of how another communications medium started out too…television. Some of the evolution that took place almost 60 years ago may be applicable to the Web today. Three of the legends of early television may have relevant help for us. Here are some Web tips from Lucy, Ralph and George.

Early television experimented with formats. In the beginning, only one camera was used. Later on two, and finally three became the standard. If you look at early episodes of I Love Lucy, The Honeymooners and Burns and Allen, you’ll see how much could be done with simple camera setups. Perhaps Web designers, who think that using the latest plug-ins is effective, might learn a little from those old techniques.

Lucy, Ralph and George (Lucille Ball, Jackie Gleason, and George Burns, respectively) also might serve as models for what they said. They all used comedy. Perhaps more Web sites should include some humor. Another aspect of their comedy was that they didn’t use, or apparently need, profanity. Good clean fun was what they were able to achieve.

The story lines on each show were also simple. There were usually only the regulars who appeared…only four per show. They kept the story short (half-hour segments) and simple. Folks could understand the plot, and it would be over within the attention span of most viewers.

Another good point for Web creators…simple and short makes sense.

Another aspect of the old time television shows was that they were in black and white. As photographers like Ansel Adams would prove, black and white works. Colors often divert attention away from the content that you are trying to achieve on the Web. Dazzling sites may only be remembered for the glitz, not the message.

When creating a Web site it may be a good idea to remember these communications pioneers. Their programs are still being viewed.

Although it may appear that I’m a bit old fashioned in my taste (which I usually am), it’s also good to remember that some old-fashioned concepts are equally valid today. Learning from the past can save a lot of time, effort and even money.