Archives: Social Media

Unlikely Ways to Enhance Your Social Media

Enhancing your social media is an ongoing task. Adaptation is the key word for using any help you may come upon. The trick is to look at something that has nothing to do with your own situation and apply some useful quality to yourself.

Here are five suggestions…

1. Watch television…with the sound turned off.

After watching television without the sound you will really “see” how television is made. You will notice that each camera shot only stays on the screen for three to eight seconds. Images shift very frequently. That’s why websites, Facebook pages, Tweets, etc., to be competitive, need the ability to catch and hold the attention of the viewer.

2. Watch professional wrestling.

I know it’s fake. I also know that it appeals to the raunchy side of life. However, it isn’t what you think it is…at least not anymore.

When I was younger (a hundred years ago) my father and I would watch wrestling and actually see wrestling. Two men (usually) would go into combat and one would win. Now, the wrestling part actually takes up a relatively small segment of the time. It’s more like a soap opera. There are intertwining stories of conflict between
factions and individuals. In other words…they are able to get viewers back to see the “next” episode.

Does your Web site have elements built into it that will get viewers
back to your site? Do your Twitter followers actually look for your next tweet? Do your Instagram followers comment on your posts?

3. Listen to Edward Bear.

It’s not often we hear someone suggest that you follow a “bear with a very little brain” but, that’s exactly what I’m suggesting that you do. Edward Bear, the “real” name of Winnie the Pooh, came to life almost 100 years ago. Disney is still making a lot of money from him today.

Sometimes it pays to look back at the old ways and come up with new products or services. Originally, Pooh came to life in a series of books. Now, he’s the subject of cartoons, books (I love the one called “The Pooh Book of Quotations”), and much more.

4. Fighting May Help.

Would you believe that there’s a married couple who actually gets paid to fight…with swords? Yep, there’s a site that you can turn to at http://www.crossedswords.biz to find out about Mike Sakuta and his wife Nicole Harsch, who are professional sword fighters.

They have choreographed theatrical fighting scenes and appear at festivals. What does this have to do with social media…everything! Sometimes your unusual interest may spill over to a real business opportunity. In addition to the sword fighting, they also offer swords for sale. Interesting niche!

5. Visit a Dog Show.

My wife and I have been interested in show dogs for many years. One of the qualities I like best about the sport is the way dogs are judged. Several dogs go into the ring at once and the judge is supposed to evaluate them with the ideal dog (for a given breed) in mind. That’s very difficult to do. Some judges look for faults.
Others look at good qualities. Some days you win and some days you go home very unhappy.

You should, however, learn from each experience. If you know what qualities a certain judge (or your best customer) is looking for, you know next time whether it pays to enter under a particular judge. In social media, it’s fine to experiment and then alter what you have done. What you think is the best thing to do may not be. Let the market…your viewers…have some input. They may teach you a little about making a better site.

That’s five different places to look at the world…a little bit differently. There are a zillion of them out there. Look!

 

Marketing, PR, and Advertising all start with a white sheet…

Imagine living in an apartment and you create your own product. You know that everyone should buy it. You call up your Mom and tell her. She’s so proud. The problem is that no one comes to your apartment to buy it. Why? No one knows about it.

So you get a great idea. You paint a big sign, on a white sheet, that announces your product. You hang the sheet outside your windows so it can be seen on the street. Two guys knock on the door asking to see your product. A few more come in the next day.

By the third day, they tell some of their friends. You get more customers.

Before you know it, you’ve got a hit.

Print ads, TV time, social media, mailings and stuff like that work too. The more folks who know about you and your product the better. If only you and your Mom know about it, you will not sell a thing.

It all starts with a white sheet.

Web Site Checklist

In 1998, as part of a column that I wrote called WEBing Your Business, I offered this checklist for evaluating your own website. It still is useful.

1. Address: Is the address (i.e. URL) of my site easy to remember?

2. Audience: Who will want to view my site?

3. Background: Is my background interesting? Does it distract
attention from the images or text?

4. Cookies: Do I ‘need’ to use cookies that may turn folks away from
my site?

5. Copy: Is what I have written clear and concise?

6. Email: If I want folks to write me email, is it clear on how they can write to me?

7. Fonts: Are the fonts that I use legible or just for show?

8. Frames: Will frames enhance my site or detract from it? [Frames are not very common anymore.]

9. Graphics: Are graphics small enough so that they don’t take up too much time during loading?

10. Information: Is there enough information that is useful, original, worthwhile, and free so that folks will want to return to the site?

11. Java: Are there ways of enhancing my site using Java or other
tools?

12. Links: Are my links up to date and easy to follow?

13. Meta: Did I add meta information to help folks find my site?

14. Navigation: Is the site easy to get around? Have I asked folks
to bookmark my site so that it will be easy for them to return?

15. Sound: Do folks have an option to hear my sound or “must” they
hear it and spend the extra time waiting for it?

16. Spelling: Did I spell check my site?

17. Tables: Do tables help or distract attention in my site? Can I
use a single table to make my text look better?

18. Text: Is it easy to read? Are the colors of the text and
background complimentary? Have I provided an ALL text version
for those who don’t view graphics or who use reading devises
because they are visually impaired?

19. Title: Is the title appropriate for my site?

20. Vanity: Is my site worth the time that viewers will spend on it
or is it just for my own vanity?

Did the checklist help your site?