I like Blackwing pencils. They write very smoothly. They can’t roll off a table. The pencils have their own slogan, “Half the pressure, twice the speed.” You can even replace the eraser. All of that is great.
The reason I really like them is the story behind the company. No, I’m not going to tell you the story. You’ll have to go here to find out about it.
Including stories in your writing and public speaking makes a big difference. Stories make things interesting and sell.
Stories make a difference…even with pencils.