During the late 1960s, when I was a student at Hunter College, one of my political science professors lectured from his notes. Not the best way to get your message across. However, he also deviated on occasion and it was like magic. Why? As a former member of the New York State Legislature, he had plenty of stories to tell about his real-time experience in politics. I probably learned more about politics from those stories than all the lectures and textbooks combined.
Telling stories to illustrate your point still works. And…it doesn’t even require a laptop or PowerPoint. Whether you are a writer or speaker, stories should be an essential part of your arsenal.