Space is valuable…don’t waste it.
It’s true. Supermarkets are much smarter than the average professional…doctor, lawyer, writer, photographer, and on and on. Supermarkets know the value of space. If something doesn’t sell, they won’t keep it on the shelf. Every foot counts.
Professionals on the other hand, give away valuable space…on their business card. The backs of most business card are empty. For a few extra dollars they can have more information that could be a value to your customers. Don’t waist the back of your business card…space is valuable.