Speakers: Do you want good or effective photos?

They aren’t the same. A good photo doesn’t mean that it will be effective. An effective photo doesn’t have to be good.

For a photographer, a photo is good if it is sharp, colorful, composed nicely, exposed properly, and artistic. When a speaker looks at a photo all of these qualities are secondary. Speakers want a photo to be effective by helping him or her make a point.

An effective photo helps emphasize a point. To do so it can be soft, under or over exposed, black and white, and composed appropriately.

Photographers look for art, speakers look for practicality. A bride gazing at her flowers is artistic, a bride looking straight ahead with a smile…sells.